1. You’re Embarrassed By Your Domain Name.
Look, if you want to attract people through the internet and have the potential to generate leads and make sales around the clock, you need a website, and more importantly: a good domain name. If you’re not excited about telling people your website address, you brand is probably weak sauce.
2. People Snicker Behind Your Back Even After They Know What You’re Doing.
Some people are just simpletons and they’re too damn stupid to understand what makes you unique, no matter how much you dumb it down. But if after you explain it to your ideal prospect, they don’t get what you’re selling: You pretty much failed at creating a good brand.
3. Even You Hate Your Logo.
Let’s face it. Sometimes you just need to upgrade.
4. Nobody Knows Who You Are.
A brand is useless unless other people can identify it. It’s the whole point of branding: setting yourself apart from your competitors and creating a one-of-a-kind experience for your consumers.
5. It Just Sounds Lame.
Whether it’s your brand name, or a tagline, it’s what people remember: make it memorable. It has to be simple to spell, easy to remember and quick to pass on.
6. You’re Trying To Fit In Instead Of Standing Out
Don’t Be A Poser.
7. You Don’t Own It.
Not in the strict ownership sense, but in the “yeah, that’s me: what?” sense of the meaning. Stand behind what you’re doing, do what it is that you do and don’t apologize for it.
I hope this isn’t your brand, but if it is: what are you going to do about it? Mmmm, may I suggest…
FIX IT, Immediately. How? Call 1-877-57-KEVIN for details.
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